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Marketing and Sales Seminar

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Canada's Wonderland Marketing Day
Canada's Wonderland Marketing Day
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Marketing and Sales Seminar

Friday, May 24, 2019 and Tuesday, June 4, 2019

$27.99 plus HST/person

Broaden your students’ horizons in the fields of Marketing & Sales. Students can see real-world marketing in action as they learn how Canada's Premier Amusement Park sells fun to consumers. This education-packed day includes a special seminar from a Canada’s Wonderland marketing or sales professional. Program begins at 10:30am (or 11:30am depending on time slot pre-booked) each day inside Canterbury Theatre and runs for approximately 45 minutes (including Q&A session), after which students are free to enjoy the Park at their leisure.

Topics that are typically covered:

  • Target Groups (the use of geo-graphics and demographics, who the market is and where they come from)

  • What our product is

  • Advertising Strategies – radio, TV, digital (website, e-newsletter, social media), OOH & direct mail

  • Commercials

  • Web sales, third party promotions, park sponsors, mass retailer programs

  • In-Park marketing strategies

  • Groups Sales booking & selling

  • Overview of the Marketing & Sales Department and various positions


This program is extremely popular and sells out every year! We highly recommend you book your group as early as possible.

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Completing and Submitting the Registration Form

Please complete the fillable-form by clicking HERE on your computer or device. Please no handwritten forms. Once submitted, a member from our Group Sales team will be in touch.

Questions or Concerns? Please contact Amy Dew at (905) 832-7502 or via email at

Program Policies

  • All orders are prepaid at least 5 business days in advance - tickets will be delivered electronically.
  • Upon registering for the program at Canada's Wonderland, you will be sent an invoice closer to the date of visit. You may adjust your group size at that time.
  • Pricing, programs, dates and hours are subject to change without notice.
  • All school boards are insured with Canada’s Wonderland. A liability certificate is available for your board upon request to help you obtain approval for your field trip.
  • *2019 Early Bird Registrants Complimentary Admission tickets are only valid for the entire season except for Halloween Haunt and WinterFest. They are provided to the teacher at the conference and are to be used at a later date with their families and/or friends. (Valid only for Sparks Leadership Conference and Ontario Junior Student Leadership Conference)
  • Complimentary ticket policy applies to all groups. 1 FREE Admission Ticket* per 10 paid tickets for grades K through 8. 1 FREE Admission Ticket* per 15 paid tickets for grades 9 through 12.