Canada’s Wonderland responds to Competition Bureau litigation
Canada's Wonderland
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Park affirms commitment to transparency with its guests and compliance with Canadian law
Vaughan, ON – May 5, 2025 – Canada's Wonderland, the country's premier amusement park, issued the following statement in response to litigation initiated by the Competition Bureau:
"Our guests are at the heart of everything we do. We are committed to providing them with exceptional experiences, clear information and meaningful choice. The allegations made by the Competition Bureau are unfounded and we will defend our commitment to transparency and consumer value.
“Under Canadian law, “drip pricing” refers to the practice of promoting something at one price, while concealing the real price from consumers until later in the purchasing process. Canada's Wonderland does not engage in this practice. From the outset, our guests receive disclosure of any applicable fees. We ensure customers understand exactly what they are purchasing. It is also important that we provide our guests options so that they may choose products, including ticket or Season Pass products, that best suit their preferences. This flexibility determines the level of processing fee they pay.
“Not only are the Competition Bureau's allegations unsubstantiated, but its demands to prohibit processing fees – including variable fees – undermine consumer choice and flexibility. The Bureau is seeking to require static, all-inclusive pricing, an approach that can impose higher upfront prices for guests and reduced flexibility and choice.
“Canada's Wonderland remains dedicated to transparency, customer choice and compliance to the law. We’d like to thank our guests for their continued trust and support as we continue to advocate for your interests and defend our practices.”
About Canada’s Wonderland
Canada’s Wonderland, located in Vaughan, Ontario (just outside Toronto), is a 300-acre theme park with a 20-acre water park and more than 200 attractions including 18 roller coasters. Canada’s Wonderland is owned and operated by Six Flags Entertainment Corporation (NYSE: FUN), North America’s largest regional amusement-resort operator with 27 amusement parks, 15 water parks and nine resort properties across 17 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.